Latinos are the fastest growing demographic in the United States, and are the most engaged and passionate demo among some of the biggest sports, from baseball to basketball and soccer. The opportunities that exist to market and storytell through stars past and those coming into focus now have never been greater, especially around baseball. We looked at the landscape, the business and why this makes more sense now for brands, teams and leagues than ever before. Our panel was hosted by Adrian Burgos, author, professor and editor in chief of LaVida Baseball, and he was joined by several luminaries who are deeply involved in the space, including Jeff Idelson, the President of the Baseball Hall of Fame and ESPN analyst Eduardo Perez.
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Earlier Event: October 19
Fifth Annual NYVC Sports Venture Series
Later Event: March 15
5th Annual NYVC Sports "Comes to Boston"